Privacy Policy

Honest About Ingredients – Privacy Policy

Effective Date: August 1, 2024

Last Updated: December 18, 2025

 

The Privacy Policy describes how Transparency Initiative, LLC (“Transparency Initiative”) and affiliated entities (collectively, “we” and “us”) collect, use, disclose, and store personal information about you. This Privacy Policy applies when you visit or use our websites or mobile applications where this policy is linked or posted (collectively, the “Site”), contact us, communicate with us, use our product, or otherwise interact with us (collectively, the “Services”).

BY USING THE SITE OR ANY OF THE SERVICES, OR BY OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

 

Categories of Personal Information We Collect

The type of information that we collect depends on your interaction and relationship with us.  We may collect the below categories and types of personal information with your consent or as otherwise required or permitted by law.

  • Identifiers.  We may collect name, postal address, telephone number, email address, your city/state.
  • Geolocation data.
  • Internet or Electronic Usage Data. We may collect data related to network and website interaction history, IP address, device information, session data, website cookie information, interaction with advertisements and browsing time.
  • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

 

Sources of Personal Information

We collect personal information in the following ways:

  • Directly from you. We may collect identifiers, audio/visual data, and professional information that you provide directly to us.  This includes when you create an account in the app, when you are interacting with us via email or phone or when completing our online webforms.
  • Automatically.  When you access our Site, we may collect internet or electronic usage data using tools like browser cookies.
  • From other parties, including vendors and service providers. We may collect identifiers and internet or electronic usage data from other parties, including vendors and service providers.

 

Purposes for Collecting Personal Information

We use personal information for the following business purposes:

  • Professional Purposes. We use identifiers to (i) communicate with you; (ii) provide the information you request; and (iii) provide you with other support.
  • Analytical Purposes. We use identifiers and internet or electronic usage data to analyze preferences, trends, and statistics.
  • Marketing and Promotional Purposes. We use identifiers and internet or electronic usage data to improve our marketing efforts and to provide you with information about us, including personalized marketing communications.
  • Maintenance and Improvement of our Sites and Systems. We use internet or electronic usage data to improve our Sites and systems, provide and maintain functionality on our Sites and systems, and help us diagnose technical and service problems and administer our Sites and systems.
  • Protecting our company and constituents. We use information to protect our company and customers. We also use information to identify fraud and secure our systems. We will also use information to comply with the law. This includes responding to law enforcement or regulatory requests.
  • Other Purposes. We may use your information for other reasons we may describe to you or as required by law.

 

How We Disclose Personal Information

We disclose personal information in the following circumstances:

  • We disclose information to our affiliates. We disclose all categories of information to our affiliates and related entities.
  • We disclose information to vendors and service providers who perform services on our behalf. We may disclose all categories of information with trusted service providers. This includes parties that help us provide products and services like hosting our website. It also includes marketing and software support vendors.
  • We disclose information to comply with the law or to protect ourselves. We will transfer all categories of information to respond to a court order or subpoena. We will also disclose these categories of information if a government agency or investigatory body requests it. We may also disclose these categories of information to investigate potential fraud or to enforce our policies and terms. We will make these disclosures where we have a good faith belief that we are required to do so.
  • We will transfer information with successors to all or part of our business. If all or part of our business is sold, we may transfer all categories of information as part of that transaction. If there is a merger or acquisition, we will do this as well.
  • We may disclose information for other reasons we may describe to you. We will also disclose information as otherwise permitted by law.

 

How Long We Keep Personal Information

We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as required by law.

 

Cookies, Analytics, and Other Tracking Technology

Cookies and Tracking Technology

When you access the website, we (and third-party companies we work with) may collect and store certain information by using technologies such as server logs, cookies, web beacons, clear gifs, tags, e-tags, flash cookies, log files, pixels, code, Javascript packages, mobile advertising IDs (such as Facebook cookies or Google’s Advertising ID), cross-device linking, and similar technologies.  The information collected includes information about your activities on our Sites, IP address, browser or operating system type and version, device IDs, and demographic or inferred-interest information, as well as information or communications you have submitted to us through the Sites.

We use this information to understand general usage and volume statistics, how users navigate to and around our Sites, what content is viewed or accessed, and which products and services have been obtained.  We also use these technologies to keep track of your preferences and profile information.  We also use these technologies to allow third-parties to provide analytics services.  They may match your browsers or devices if you log into the same online service on multiple devices.  These third parties partners may use this information for our and their own analytics, attribution, and reporting purposes.  To learn more about interest-based advertising, tracking technologies, and how to opt out, please visit http://www.aboutads.info/choices.

Do Not Track Signals

Some browsers have a “do not track” feature.  It lets you tell websites you visit that you do not want them to track your online activity.  These features are not yet uniform across browsers.  Our Sites are thus not currently set up to respond to these signals.  For more information on Do Not Track signals, please visit https://allaboutdnt.com/.

 

Managing Your Marketing Preferences

Once you have opted in to receive our marketing emails, you can opt out of receiving marketing e-mails from us by following the Unsubscribe link provided at the bottom of all marketing e-mails you receive from us. You are able to opt out of receiving marketing e-mails from us, however, if you continue to use our services, we will still need to email you from time to time about your account.

 

Managing Your Account Information

If you register with our mobile application and create an account, you can review and change your information in your account at any time. You can do this by signing into your account and editing your information using the “Settings” link. If you want to delete your personal information, please do so within the app or email us at support@transparency-initiative.com.

 

Links to Other Websites

Our Sites may include links to other websites or applications whose privacy practices may differ from ours.  If you submit personal information to any of those websites or applications, your information is governed by their privacy policies.  We encourage you to carefully read the privacy policy of any website you visit or mobile application that you use.

 

Security

We follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organization, administrative and physical measures to protect personal information.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, we cannot guarantee its absolute security and encourage you to use website and share information with caution.

 

This Website is Not Intended for Children

Our sites are meant for adults. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or legal guardian and think your child under 13 has given us information, you can contact us at the email or address below. Please mark your inquiries “COPPA Information Request.” Parents can learn more about how to protect children’s privacy online here.

 

Processing in the United States

We store your information in the United States. If you live outside of the United States and choose to use our platforms, you understand that it is at your own risk. You also understand that information is sent to the United States. The United States may not afford the same level of protection as laws in your own country.

 

Contact Us

If you have any questions about this Policy or our privacy practices, please contact us at info@transparency-initiative.com.

 

Updates to Our Privacy Policy

We may update this Policy from time to time. We will notify you as required by law and will post the updated version on the sites where it appears. Please check back periodically for updates.